For now, the AppsFlyer measurement default option limits the period to the first 24 hours after install.
Measurement period: The effective measurement period is limited to a few days.Campaigns: Doesn't support, for example, Apple Search Ads, cross-promotion campaigns, and web-assisted installs.The CV can be used to measure revenue, engagement, or conversion events. Ability to control what the CV measures without the need to make changes to the app code.SKAN dashboard aggregating postbacks from all ad networks enriched with other data points like cost.The AppsFlyer SKAN Solution provides advertisers with: The CV is a measure of user quality during an initial post-install window. The postbacks contain anonymized attribution records enriched with a conversion value (CV) set by the advertiser. These postbacks are sent by iOS to ad networks who then forward them to AppsFlyer.
Related reading: AppsFlyer getting started step-by-stepĪppsFlyer provides aggregated attribution results using SKAN postbacks from iOS. It is intended for advertisers familiar with the AppsFlyer platform. This article provides advertisers with an introduction to SKAN and ATT. In summary, to obtain a complete picture, use both SKAN and AppsFlyer traditional solutions because they complement one another. The traditional tools provide long-term LTV measurement, whereas SKAN measures user performance during a short initial period post-install. Other campaign types like owned media, web-to-app and Apple Search Ads use AppsFlyer traditional attribution tools. In the case of paid app-to-app campaigns, SKANprovides deterministic attribution results. As such, advertisers need to use a mix of attribution and reporting solutions. The ATT consent requirement impacts attribution in the context of paid app-to-app campaigns. If you don't track, there is no need to display the prompt.Īttribution measurement in an ATT environmentĪppsFlyer provides you with multiple attribution methods giving you a complete range of attribution solutions. ATT means that if your app collects data about end-users and shares it with other companies for purposes of tracking across apps and websites, you must use the ATT consent prompt and get user consent in both the publisher and advertiser app. At a glance: Starting iOS 14.5, Apple requires that you implement and comply with the terms of AppTransparencyTracking (ATT).